Of the three main objects for which we most often have attachment — food, clothing, and reputation — some persons are bound by their attachment to one, some by their attachment to two, and some by all three of them. Among the three, however, the most difficult one to abandon is desire for reputation. It doesn’t matter if one is a scholar, a well-disciplined monk, a teacher, or a meditator; there are many such persons who desire fame and a good reputation.

-- Pabongka Rinpoche